Guideline1.1
“The app includes templates for generating content showing people making intimate contact”
§ 01What Apple’s wording tells you
Guideline 1.1 - Safety - Objectionable Content Issue Description The app references or includes features that some users may find objectionable or could be used to create objectionable content. Specifically, the app includes templates for generating content showing people making intimate contact with each other, such as hugging, kissing, or other intimate templates. While these templates alone may not be objectionable, they could be used to create objectionable content. Apps on the App Store should be safe, appropriate for a general audience, and should not include features that are objectionable or could be used to create objectionable content. Next Steps To resolve this issue, remove all templates for generating content showing intimate contact. Extended Review: This app was found to include one or more issues that present significant safety, security, or quality concerns to users. Repeated submissions of apps with these issues will result in extended review times. Accounts that repeatedly submit apps that do not follow the App Review Guidelines and the Apple Developer Program License Agreement face removal from the Apple Developer Program.
§ 02Common causes
- AI hug, kiss, couple, or other two-person contact templates in the gallery.
- Server-delivered templates added after the last approval.
- Prompts that can recreate the same content without a template.
- Screenshots or previews that still show these effects.
§ 03What to inspect in your project
- Full template catalog, including regional and experiment-only entries
- Bundled fallback templates and thumbnails
- Prompt blocklist and output moderation
- App Store screenshots, preview, and keywords
§ 04Suggested reply to App Review
Resolution Center · Reply
Hello App Review, Thank you for the feedback under Guideline 1.1. We have removed all templates that generate content showing people making intimate contact, including hugging, kissing, and similar templates, for all users and all regions. We also removed related previews and screenshots, and added prompt and output moderation so this content cannot be generated through free-form input. Please let us know if any remaining content concerns you. Thank you.
§ 05Should you appeal?
Do not appeal. Apple named the category and the fix. Remove the templates first.