Guideline1.1documented

1.1:AI 模板里的拥抱、亲吻被判为令人反感的内容

真实案例:根据 2026 年实际收到的 App Review 邮件整理。应用信息已匿名化,结果按实际情况记录。

§ 01问题

一款 AI 生成类应用被以 Guideline 1.1 - Safety - Objectionable Content 拒审,拒信末尾附带 Extended Review 警告。

§ 02Apple 拒信

App Review
Guideline 1.1 - Safety - Objectionable Content Issue Description The app references or includes features that some users may find objectionable or could be used to create objectionable content. Specifically, the app includes templates for generating content showing people making intimate contact with each other, such as hugging, kissing, or other intimate templates. While these templates alone may not be objectionable, they could be used to create objectionable content. Apps on the App Store should be safe, appropriate for a general audience, and should not include features that are objectionable or could be used to create objectionable content. Next Steps To resolve this issue, remove all templates for generating content showing intimate contact. Extended Review: This app was found to include one or more issues that present significant safety, security, or quality concerns to users. Repeated submissions of apps with these issues will result in extended review times. Accounts that repeatedly submit apps that do not follow the App Review Guidelines and the Apple Developer Program License Agreement face removal from the Apple Developer Program.

§ 03应用背景

应用提供模板库,用户上传照片后一键生成图片或视频。模板库中包含让画面中的人物拥抱、亲吻等亲密接触的模板。

§ 04一开始怀疑什么

拥抱和亲吻模板本身没有任何裸露,拒信乍看像是对一两个模板过于严格的判断。

§ 05诊断

Apple 判断的是能力,不是示例效果:它明确承认这些模板本身未必不当,但可能被用来制作不当内容——比如用别人的照片。拒信的 Next Steps 只有一句:删除所有生成亲密接触内容的模板。这不是能靠回复说服的问题,而 Extended Review 意味着同样的问题再交一次,代价会更高。

§ 06改了什么

  • 按拒信原词(hugging、kissing、other intimate templates)排查整个模板库,包括服务端下发和各语言的模板
  • 对所有用户、所有地区删除亲密接触类模板,而不是只对审核隐藏
  • 同步清理对应的缩略图、预览、商店截图和关键词
  • 检查自由 prompt 能否复现同类效果,补上拦截

§ 07没改什么

  • 不涉及人物接触的其他模板
  • 应用的核心生成功能
  • Bundle ID 和开发者账号

§ 08给 Apple 的回复

We have removed all templates that generate content showing people making intimate contact, including hugging, kissing, and similar templates, for all users and all regions, along with related previews and screenshots.

§ 09结果

按实际记录:重新提交的审核结果尚未记录在本页。由于带有 Extended Review 标记,下一次审核预计会比平时更慢。

§ 10教训

  • 生成类应用的 1.1,评判的是「能做出什么」,不是「示例长什么样」。
  • 拒信里点名的类别就是修复清单,照着删,不要争。
  • 只对审核隐藏模板,会把 1.1 变成开发者协议 3.2(f) 问题。
  • 为过审删掉的内容,也要从投放素材里删掉。

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