Guideline4.2

“Your app does not include sufficient content or features”

§ 01Apple 这句原文在暗示什么

App Review
Guideline 4.2 - Minimum Functionality Your app does not include sufficient content or features to be useful to users. Apps that are simply websites bundled in a container, or that provide a very limited set of features, are not appropriate for the App Store.

§ 02常见原因

  • 主界面是网站套在 WebView 里。
  • 启动后只有一两页静态内容。
  • 商品页承诺的比包里多。
  • 审核员错过了更深的原生流程。

§ 03项目里该查什么

  • 应用能做而手机网站做不到的事
  • 首页是不是 WebView
  • 空状态和即将推出

§ 04给 App Review 的回复草稿

Resolution Center · Reply
Hello App Review,

The app’s native work is not the marketing site. In review, please:
1. [step]
2. [step]
3. [device-specific feature]

That path works offline / uses [camera, files, widgets]. We also expanded [feature] in this build so the first session is not a thin wrapper.

Thank you.

§ 05现在该不该申诉

只有二进制已经有厚度、且拒信读起来像审核被跳过时,才申诉。否则改产品。

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