Guideline4.3
“Your app shares a similar binary, metadata, and/or concept”
§ 01Apple 这句原文在暗示什么
Guideline 4.3 - Spam We noticed your app shares a similar binary, metadata, and/or concept with apps submitted to the App Store. Apps that simply duplicate content or functionality create clutter and make it harder for users to discover new apps.
§ 02常见原因
- 其他开发者已经交过的模板或白标源码。
- 旧项目留下的 Bundle ID、URL scheme 或 Firebase 文件。
- 通用截图、图标或描述。
- 首会话看不出差异的拥挤概念。
- 原创应用上的误判。
§ 03项目里该查什么
- 读 Apple 强调的名词：binary、metadata 还是 concept
- 账号历史，包括已删除应用
- 标识和第三方配置
- 商店页对比端内骨架
§ 04给 App Review 的回复草稿
Resolution Center · Reply
Hello App Review, We received the 4.3 note about a similar binary, metadata, and/or concept. This is a single original product: [一句话]. We audited identifiers, store metadata, and source origin. [两行：发现了什么或清理了什么。] If you are matching a specific other submission, please tell us which one. Thank you.
§ 05现在该不该申诉
还不到。先走 similar-binary、并没有马甲包或误判页。事实性回复被忽略后再申诉。